In a world full of fast trends, generic products, and inconsistent online experiences, we realised something: the best brands aren’t built on theory - they’re built on real testing, real data, and real customers. At The 33 Agency, we spend our days helping businesses grow. But we also wanted a space where we could put our ideas to the test on our own product.
That’s why we created The Time Club - our e-commerce brand specialising in premium watch straps for Garmin and Apple Watches. But it’s more than a store. It’s our experimental playground, our real-time lab, and our way of proving that the strategies we use for clients actually work in the wild.
The Time Club: Our Playground for Experimentation
One of the biggest issues in the digital marketing world is simple:
many agencies recommend strategies they’ve never personally applied.
We wanted to flip that completely.
By building The Time Club as an e-commerce brand, we created a space where we can:
✔ Test our methods in real conditions
From paid advertising to email flows, from product-page layouts to CRO tactics — everything is experimented on with a live audience, real traffic, and real revenue.
✔ Develop a real-world proof of concept
No assumptions. No theory. Just data, performance, conversions, and honest results.
✔ Learn from experience (including mistakes)
Every win and every misstep gives us insights we apply directly to our agency work.
✔ Build publicly from zero
We share the journey openly — the early challenges, the wins, the campaigns that work, and the ones that flop. Transparency is part of the project.
The Time Club is part brand, part experiment, part marketing case study — and that’s exactly why it exists.
Putting Our Money Where Our Mouth Is
We don’t just advise clients on e-commerce growth, ads, or UX.
We run our own brand so we can practise what we preach.
With The Time Club, we:
✔ Run our own ads
We test creatives, copy, audiences, offers, funnel structures — gathering insights that help us refine strategies for both the brand and our clients.
✔ Improve user experience continuously
Every product page, checkout flow, and navigation element is tested, measured, and optimised based on genuine customer behaviour.
✔ Apply every strategy we recommend
If we tell clients something works, it’s because we’ve already validated it on our own store.
The Time Club isn’t a side project - it’s our commitment to transparency, authenticity, and innovation.
Why This Matters to Our Customers
While The Time Club serves as a testing ground for the agency, it also exists to give customers something better: high-quality, reliable, stylish watch straps they can trust.
Customers benefit from:
✔ Better UX every month
Because we’re constantly testing and improving, the shopping experience gets faster, smoother, and more intuitive.
✔ Better products based on real feedback
We refine our range based on what customers buy, request, and review - making the collection more relevant over time.
✔ More value through smarter marketing
We learn exactly what customers want and optimise our pricing, bundles, messaging, and offers accordingly.
✔ A brand that’s upfront and transparent
We’re open about the fact we’re building, learning, and improving in realtime - and customers get to be part of that evolution.
The better our experiments become, the better the store becomes for our shoppers.
Building The Time Club in Public: The Journey From Zero
We’re documenting the entire growth journey of the brand - the good, the bad, and the unexpected:
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Early challenges in product selection
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What ad creatives hit and what flop
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Which platforms drive the best ROAS
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What UX changes increase conversion
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What packaging, messaging, or price points customers respond to
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How returning customers behave
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What growth strategies scale — and which ones die
This is an open, ongoing case study that shows exactly how a modern e-commerce brand is built from scratch.
And it becomes a master blueprint for our agency clients too.
Where The Time Club Is Heading
The long-term vision is clear:
To build a trusted apple and garmin watch-strap brand — and to use it as the most honest, data-driven testing platform any agency can have.
For customers, it’s a store with better products and better usability every week.
For our agency, it’s a way to sharpen our methods constantly.
For the wider community, it’s transparent insight into what actually works in e-commerce today.
And we’re just getting started.
And I'll be honest...
We lost money at the start.
Follow us as we document the journey. Stage one...take over the Garmin Replacement Watch Strap space.