How We Built a Scalable, High-Converting Shopify Store for The Time Club
As part of our growing portfolio at The 33 Agency, we work with brands that need more than just a pretty website; they needed digital performance. One of our standout projects is The Time Club, a home grown, UK-based brand that specialises in premium Garmin watch straps and Apple Watch straps for all sizes.
In this article, we break down the web design and development approach we used to help The Time Club scale with confidence, boost conversion rates, and improve user experience across desktop and mobile.
Understanding The Time Club’s Customers
The Time Club attracts two distinct but passionate audiences:
-
Garmin watch owners, especially those using Fenix 6, 7, and 8 series watches for HYROX, marathons, fitness, and outdoor adventure.
-
Apple Watch users, often looking to style their watch with better bands for work, gym, or formal occasions.
Our challenge?
Design a Shopify site that makes shopping easy for both types of customers; whether they’re searching for a nylon Apple Watch strap or a HYROX-tested Garmin Fenix strap.
Smart Web Design Built for Conversions
The 33 Agency used the following key strategies in the build:
✅ Shopify as the Foundation
We used Shopify to give The Time Club a fast, scalable, and secure platform with clean integration for payments, inventory, and shipping.
✅ UX That Matches Buyer Intent
We structured collections and filters around watch type and activity. Customers can now easily shop by:
-
Garmin model (e.g., Fenix 6, Forerunner, Epix)
-
Garmin Watch Size (26mm QuickFit Straps, 22mm QuickFit Straps etc)
-
Apple Watch size (38/40/41mm or 42/44/45/49mm)
-
Strap type (Nylon, Silicone, Leather, Sport)
✅ Fast Load Times & Mobile Optimisation
Over 70% of The Time Club’s customers shop via mobile. Our responsive design and image compression ensure quick loading and zero frustration.
✅ Visuals That Sell
Every product page was optimised with clean product photography, strong CTAs, and spec details that build trust and reduce returns.
Built to Scale – From Watch Straps to Community
The new Shopify design is more than a storefront it’s a platform for growth. With an integrated blog, email capture tools, and upsell options, The Time Club is now positioned to grow into a full lifestyle brand around fitness, time tracking, and outdoor adventure.
We also laid the groundwork for potential future expansion:
-
A pre-owned watch marketplace
-
Membership content for watch collectors
-
UGC campaigns featuring real customer photos
Why Web Design Matters – Especially in eCommerce
At The 33 Agency, we believe that web design should solve problems—not just showcase products. Whether it's making the Apple Watch strap selector easier to use or helping Garmin owners find the perfect fit for their Fenix 7, every design choice we make is tied to real business growth.
We don’t just build Shopify sites. We build eCommerce ecosystems that help our clients; from niche startups to national brands scale with clarity and confidence.
Final Thoughts
The Time Club is now one of the UK’s most trusted destinations for Garmin and Apple Watch straps, thanks in part to a website designed for performance, trust, and ease.
If you're a product-based business looking to improve your online store, boost conversions, and finally get a handle on your digital strategy, let's talk.
Want a Shopify site that actually sells?
Contact The 33 Agency—where we turn great products into thriving online brands.