Running Ads Is Easy. Getting Results Is Not.
In 2025, any business can launch a Google or Meta ad in under 10 minutes. But what most brands realise usually after wasting hundreds or thousands is that running ads isn’t the problem. Running profitable, scalable, and strategic campaigns is.
We’ve worked with brands like Goodwin Smith, WLC Online Auctions, and Fantasia Collective, helping them go beyond single-platform ads and build cross-platform strategies that align spend with business goals.
Here’s the truth: your audience doesn’t live on just one platform. So why should your ad strategy?
The Common Problems We See With Ad Campaigns
Whether you’re spending £20 a day or £2,000, most ad issues boil down to a few repeat offenders:
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No cross-platform strategy: Meta and Google ads are treated like separate projects with different messaging and data silos
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No funnel awareness: Everyone is pushing for the sale but no one’s warming up cold traffic
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Inconsistent creative and branding: Different messages on different platforms confuse customers
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Misaligned tracking: No clear attribution and no idea what’s actually working
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Wasted budget: Ads run without performance checks, with broad targeting and low clickthrough rates
Why Going Cross-Platform Is Not Optional Anymore
Here’s what we tell every client: your customer journey is not linear. Someone might see a Google Shopping ad on Monday, an Instagram Story ad on Tuesday, and only convert after a branded search on Friday.
If your Google and Meta campaigns aren’t talking to each other, you’re losing visibility and wasting money.
We build cross-platform campaigns that:
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Speak to the same customer at different stages
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Share performance data across platforms
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Coordinate creative and offers for consistency
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Build brand recall through touchpoints
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Use retargeting intelligently, not repetitively
What We Do Differently at The 33 Agency
Most agencies offer ad management. We offer ad strategy - and there’s a difference.
When we manage campaigns across Google and Meta, we focus on:
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Intent mapping: Reaching people in different mindsets - search intent vs social discovery
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Creative strategy: Tailored content for each platform, but aligned messaging across the board
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Conversion tracking setup: Making sure every lead, sale, or click is tracked properly
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Integrated reporting: One dashboard that shows where your spend is going and what it’s doing
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Future planning: Not just “did it work this week?” but “how do we scale it next quarter?”
With Goodwin Smith, for example, we didn’t just run ads. We helped structure their tagging, analytics, and customer channels to build data they could use across platforms - organising by product category, customer type, and buying behaviour.
That kind of groundwork isn’t flashy - but it’s what turns £1k a month in spend into £10k in consistent revenue.
Time, Cost, and Expertise: Why It Pays to Get Help
Managing cross-platform ads in-house can become overwhelming fast. You’re learning two ad platforms, two analytics tools, and trying to align creative, copy, offers, and tracking - all while running a business.
With The 33 Agency, you get:
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Time back to focus on your product, not your ad dashboards
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Better cost control through strategic testing, optimisation, and attribution
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Specialist insight into what works and more importantly, why it works
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A proactive partner who’s not just fixing problems, but building systems for scale
Let’s Make Your Ads Work Together - Not Against Each Other
If your Google Ads and Meta Ads are living in silos, you’re missing the bigger picture and the bigger profits. We help you connect platforms, improve performance, and build a marketing machine that works now and evolves with your business.
Interested in smarter advertising?
Let’s talk about how your campaigns can deliver more — without costing more. Speak to us here at The 33 Agency - Specialists Paid Ads Agency